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Marketing fr Kanzleien und Wirtschaftsprfer
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Marketing, Business Development und Public Relations sind unerlsslicher Bestandteil der Unternehmensfhrung in Kanzleien und WP-Gesellschaften. Neben traditionellen Marketinginstrumenten beschreiten Kanzleien heute viele neue Wege, um im Wettbewerb um Marktposition, Mandanten und Personal bestehen zu knnen. Dieses Handbuch greift die fr Wirtschaftskanzleien wichtigsten Marketing- und Geschftsentwicklungsthemen auf und bietet Fachwissen wie auch Benchmark fr die Protagonisten dieser Branchen. Die Autoren sind durchweg erfahrene Praktiker des Kanzleimarketings und Kenner der Branche. Fr die 4. Auflage wurde das Buch vollstndig berarbeitet und mit aktuellen Themen ergnzt.
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