Consumer Psychology

Name: Consumer Psychology
Brand: Springer Nature
SKU: 9783319909103
Availability: InStock

Consumer Psychology

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783319909103

Condition

New

0 Reviews

0 Questions | 0 Answers

Product Description

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how peoples natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including childrens understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Eriksons life stages chapters continue on to adulthood, the mid-life crisis and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.

Available Colors

N/A

Available Sizes

N/A

1 Offer Price Range: $59.99 - $59.99

BEST PRICE

Single Product Purchase

$54.00

@ Link.springer.com with extra coupon Get Coupon & BUY

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com Rate Seller This functionality is for registered users only. Go to Login/Register		$59.99	$59.99		10% OFF This deals requires coupon Get Code Here your10off @ Link.springer.com Deals Ends 31/08/2025	$54.00		See Site	In stock	Visit Store