Copied Anforderungen an unternehmerische Entscheidungen in einer dynamischen Welt
Anforderungen an unternehmerische Entscheidungen in einer dynamischen Welt
Unternehmerische Entscheidungen profitieren vom Rckgriff auf wissenschaftliches Wissen. Es leitet nicht nur das methodische Vorgehen beim Treffen von Entscheidungen an, sondern stellt auch konkrete Ursache-Wirkungs-Beziehungen zur Verfgung. Auf diese Weise untersttzt die Wissenschaft die Beantwortung praktischer Fragen, was die Autoren dieses Sammelbandes anhand zahlreicher Beispiele aus Organisation, Fhrung und Marketing illustrieren.
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