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Handbuch Mitarbeiterkommunikation

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658231514
Condition
New
Product Description

Das Handbuch vermittelt einen ganzheitlichen berblick zu Mitarbeitenden als Zielgruppe und Akteure der Kommunikation von Unternehmen und anderen Organisationen. Diskutiert werden verschiedene Ebenen der internen Kommunikation: Interne Unternehmenskommunikation zwischen Unternehmensleitung und Mitarbeitenden sowie Fhrungskrften, Teamkommunikation, Fhrungskommunikation und informelle Mitarbeiterkommunikation. Daneben werden relevante Schnittstellen und Themen der externen Kommunikation adressiert wie Employer Branding und Arbeitgeberkommunikation. Kennzeichnend ist die interdisziplinre Verknpfung der Perspektiven von Kommunikationswissenschaft, Betriebswirtschaftslehre und Psychologie sowie die konsequente Orientierung an Herausforderungen der Unternehmensfhrung in der digitalen und globalisierten Gesellschaft. Das Handbuch richtet sich an Interessierte aus der Wissenschaft, Praxis sowie an Studierende aus den genannten Bereichen und angrenzenden Fachgebieten.

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