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Erfolgsfaktor Vertrauen bei der Versicherungsvermittlung
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Dieses Buch hilft Versicherungsvermittlern beim nachhaltigen Aufbau von Vertrauen zu potenziellen und bereits gewonnenen Kunden. Dazu vermittelt Volker Eickenberg praxisnah die Methoden des Purpose Marketing. Beim Verkauf von Dienstleistungen (in einer Dienstleistungsgesellschaft) kommt es entscheidend darauf an, das mit dem Purpose Marketing gewonnene Vertrauen der Kunden aufrechtzuerhalten und fr das interpersonale Vertrauen zu strken. Es gilt, mit Dienstleistungen das Lebensgefhl der Privatkunden vertrauensvoll zu bedienen. Das gewonnene Kundenvertrauen fhrt (im Sinne der Corporate Social Responsibility) zur Verantwortung des Managements und Manager (vierte Sule zur Triple Bottom Line): vertrauen basierte Verantwortung.
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