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Einflussfaktoren und Wirkungen der Unternehmenskommunikation auf den Unternehmenserfolg im Anlagen

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Springer Nature
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N/A
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GTIN
9783658232153
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New
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Vor dem Hintergrund der Besonderheiten des Anlagen- und Systemgeschfts untersucht Elisabeth Wolfond die Einflussfaktoren und Wirkungen der Unternehmenskommunikation auf den Unternehmenserfolg. Es werden drei Konkretisierungsstufen thematisiert: allgemein (B2B), geschftstypenspezifisch (Anlagen- und Systemgeschft) sowie branchenspezifisch (Papiermaschinenbau). Fr diese drei Stufen werden Handlungsfelder, Sonderformen und Trends der Unternehmenskommunikation dargestellt. Einflussfaktoren und Wirkungsvariable der Unternehmenskommunikation auf den Unternehmenserfolg werden definiert und Handlungsempfehlungen fr Wissenschaft und Praxis gegeben.

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