Wine Tourism Destination Management and Marketing

Name: Wine Tourism Destination Management and Marketing
Brand: Springer Nature
SKU: 9783030004361
Availability: InStock

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Product Details

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783030004361

Condition

New

Product Description

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

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