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Gesunde Gestaltung
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Basierend auf den Prinzipien der empirischen Designforschung und des evidence-based Designs bietet Jonas Rehn einen transdisziplinren berblick, inwieweit die konzeptionelle und formal-sthetische Gestaltung die Gesundheit und insbesondere das Gesundheitsverhalten beeinflussen knnen. Neben einer umfassenden Betrachtung relevanter Methoden, wie z.B. dem psychosocially-supportive Design und Schnittstellendisziplinen wie dem Neuromarketing oder der Verhaltenskonomie, werden zwei neue Gestaltungsmethoden entwickelt, angewendet und empirisch berprft. Dabei wird der Begriff der verhaltenswirksamen bzw. gesundheitsverhaltenswirksamen Gestaltung eingefhrt.
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