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Nachdenken ber Public Relations
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Zentralen Themen der Beitrge des Bandes sind die Kernfragen des PR-Berufs. Sie reflektieren grundstzliche und auch sehr konkrete Fragen von PR-Moral und PR-Ethik, beschftigen sich mit Ethik-Institutionen wie dem deutschen PR-Rat DRPR, Fragen wie der Ausbildung fr den PR-Beruf, der PR-Wissenschaft, Kulturarbeit, Kulturpolitik und Kulturkommunikation und die Kommunikation der Automobilindustrie. Die Texte von Horst Avenarius, darunter einige bislang unverffentlichte Artikel, sind interessant fr alle, die regelmig oder auch gelegentlich ber diesen Beruf und das Berufsfeld nachdenken.
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