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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658238346
Condition
New
Product Description

Dieses Buch widmet sich den modernen Helden im Management. Mit Tugend und Stehvermgen, robust, risikobereit, strahlend, klar und umsichtig, so werden Manager und Managerinnen oft in der ffentlichkeit wahrgenommen. Kurzum: Sie sind die Superhelden unserer Tage. Das undifferenzierte und klischeehafte Bild dieser Berufsgruppe hat sich lngst verfestigt. Doch woher kommen diese Zuschreibungen? Welche historischen und soziokulturellen Voraussetzungen haben dieses Bild geprgt? Roland Leonhardt wirft einen profunden Blick auf die europische Kulturgeschichte und zeigt anhand vieler lebendiger Beispiele auf, wie aus den Siegertypen der Antike die Superhelden von heute geworden sind.

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