Social Commerce

Name: Social Commerce
Brand: Springer Nature
SKU: 9783030036171
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Brand

Springer Nature

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9783030036171

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New

Product Description

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in todays business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrows creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

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