Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

The Intelligent Marketers Guide to Data Privacy

The Intelligent Marketers Guide to Data Privacy

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030037239
Condition
New
Product Description

**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.** Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers privacy concerns and feelings of vulnerability with long-term effects on customers trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in todays data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: -Describes the consumer psychology of privacy -Deconstructs relevant legal and regulatory issues - Offers defensive privacy strategies - Describes offensive privacy strategies Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.

Available Colors
Available Sizes
1 Offer Price Range: $34.99 - $34.99
BEST PRICE

Single Product Purchase

$34.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$34.99 $34.99

$34.99
See Site In stock Visit Store

Similar Products

Knochen- und Gelenkinfektionen

$59.99

Die Rohstoffe der Keramik

$49.99

Mathematical Morphology and Its Applications to Image Processing

$79.99

Rivers of Sunlight (Hardcover)

$14.99

Structural Sensitivity Analysis and Optimization 2

$129.00

Practice-Relevant Accrual Accounting for the Public Sector

$109.99

Cohesion and Dissolution

$54.99

A Universe of Atoms, An Atom in the Universe

$54.99

International Conference on Advanced Intelligent Systems for Sustainable Development (AI2SD2023)

$219.99

Regimes of Invisibility in Contemporary Art, Theory and Culture

$109.99

Numerical Simulation in Oil Recovery

$54.99

Proceedings of the 16th International Conference on Electrostatic Precipitation

$189.00

Altdeutsche Metrik

$74.99

Agency Theory, Information, and Incentives

$74.99

Systems Maintainability

$219.99

Bonded Cement-Based Material Overlays for the Repair, the Lining or the Strengthening of Slabs or Pa

$84.99

Geometric Constraint Solving and Applications

$39.99

Nonlinear Hyperbolic Problems

$34.99

Jahrbuch Verkaufstraining 2000/2001

$39.99

Coronavirus (COVID-19) Outbreaks, Environment and Human Behaviour

$74.99

In Vitro Embryogenesis in Plants

$219.99

Quality, Reliability, Security and Robustness in Heterogeneous Systems

$79.99

Human Security in China

$129.99

tipos malos en supermalos (The Bad Guys in Superbad)

$4.49

My Books Every Day Challenges & Solutions Grade 2-Classroom Set

$636.95

Gravitational Waves

$37.99

Sozialarbeiterische Beratung in Gesellschaft

$59.99

The International Handbook of Medical Science

$54.99

Perinatal and Prenatal Disorders

$169.99

Rural Technology Development and Delivery

$169.99

Costs and Benefits of Collective Pension Systems

$109.99

Soziologische Denkweisen aus Frankreich

$39.99

Der effiziente Staat-Fiktion oder Vision?

$59.99

What Every Medical Writer Needs to Know

$84.99

Hayek: A Collaborative Biography

$119.00

Artificial Intelligence and Natural Language

$54.99

Tensors in Image Processing and Computer Vision

$169.99

Securing Public Transportation Systems

$39.99

Analytical Chemistry Of Foods

$54.99

Vertrauensorientiertes Projektmanagement

$17.99