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Strategisches Framing
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In der Politischen Kommunikation sind Frames allgegenwrtig, da die politische Realitt oft spezifisch konstruiert wird. Kommunikatoren setzen dabei ihre Information in einen bestimmten Deutungsrahmen, um gewisse Stimmungen zu verbreiten. Sie framen damit das Thema gezielt und wollen so die Debatte um die jeweilige Angelegenheit leiten oder zumindest mitbestimmen. Dieses Lehrbuch bietet eine Einfhrung in das Verstndnis von Frames und Framing-Strategien, es liefert eine bersicht der Inhalte der vielfltigen und breitgefcherten Framing-Forschung sowie eine Grundlage fr das wissenschaftliche Arbeiten mit Frames.
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