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Nordic Consumer Culture

Nordic Consumer Culture

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030049324
Condition
New
Product Description

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the regions unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of hygge, an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

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