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Vernetzte Mobilitt
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Das Lehrbuch gibt eine Einfhrung in die Konzepte vernetzter Mobilitt und geht dabei insbesondere auf deren Grundlagen, Organisationsformen und Geschftsmodelle ein. Schwerpunkte liegen auf den Connected Car Services der Automobilindustrie, neueren Mobilittsdienstleistungen und Angebote der Plattformkonomie. Damit richtet sich das Lehrbuch in erster Linie an Bachelor- und Masterstudierende in den Studiengngen des Automobilbaus und -managements, den Wirtschaftswissenschaften, der Verkehrsplanung, Stadt- und Regionalentwicklung oder Geographie.
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