Copied Customer Engagement in Theory and Practice
Customer Engagement in Theory and Practice
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$36.00 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Die soziale Konstruktion okkulter Wirklichkeit
$44.99
Reeder and Felsons Gamuts in Cardiovascular Radiology
$109.99
Biscuit-My First I Can Read!: Biscuit Loves the Library
$4.46
Nature Management by Grazing and Cutting
$219.99
Co-Creation
$64.99
History and Psyche
$119.99
Phenomenology and Intersubjectivity
$54.99
Inverse Acoustic and Electromagnetic Scattering Theory
$129.00
Gehirn und AD(H)S
$39.99
Advances in Microwave and Radio Frequency Processing
$329.99
Beethoven Lives Upstairs
$5.21
Linking and Mining Heterogeneous and Multi-view Data
$139.99
Spin Crossover in Transition Metal Compounds II
$259.00
Wartime Dissent in America
$39.99
Kurt Weill und Maxwell Anderson
$39.99
Restoration of Aquatic and Terrestrial Systems
$219.99
Algebraic and Logic Programming
$39.99
The Long Tail of Tourism
$54.99
Rapid Orthopedic Diagnosis
$39.99
British Television Drama
$54.99
LGBT Athletes in the Sports Media
$169.99
Building Engineering and Systems Design
$129.99
Neurophysiologische Korrelate malerischer Begabung
$59.99
Agricultural Trade Liberalization and the Least Developed Countries
$219.99
Erfolgreich fhren mit innerer Macht - Machtspiele umwandeln
$59.99
Prediction of Interannual Climate Variations
$109.99
Bioassays in Experimental and Preclinical Pharmacology
$179.99
Tarnished Are the Stars (Hardcover)
$14.24
Laser Interaction and Related Plasma Phenomena
$39.99
New Trends in Constraints
$39.99
Robustness in Language and Speech Technology
$109.99
The Identification, Assessment, and Treatment of Adults Who Abuse Animals
$59.99
Snow Monsters Do Drink Hot Chocolate
$3.71
Functionalized Nanoscale Materials, Devices and Systems
$169.00
Kantianism, Liberalism, and Feminism
$54.99
Semantics of Complex Words
$109.99
Encephalopathy and Nitrogen Metabolism in Liver Failure
$169.99
The Quantization of Gravity
$169.99
Mikrobiologisches Praktikum
$39.99
Systems Biology
$169.00
