Copied Financial Dimensions of Marketing Decisions
Financial Dimensions of Marketing Decisions
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$129.00 | $129.00 |
|
$116.10 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Genetics of Dyslipidemia
$169.99
Environmental Resources Use and Challenges in Contemporary Southeast Asia
$139.99
Wordsworth's Classical Undersong
$54.99
Proceedings of the International Conference on Intelligent Systems and Signal Processing
$169.99
Proceedings of the International Conference Engineering Innovations and Sustainable Development
$189.00
Data Warehousing and Knowledge Discovery
$109.99
Advances in Distributed Parameter Systems
$199.99
Peatland Forestry
$169.99
Fhren mit Gefhl
$34.99
Advances in Social Simulation
$169.00
Sicherheit und Militr
$69.99
Asia Pacific Countries and the US Rebalancing Strategy
$109.99
Beam Test Calorimeter Prototypes for the CMS Calorimeter Endcap Upgrade
$179.99
Contemporary Chinese Literature
$54.99
Angiologie
$59.99
Essential Oncology of the Lymphocyte
$54.99
Evacuation Order
$5.99
Reshaping Philosophy: Michael Boylans Narrative Fiction
$109.00
Die Ablsung und Regelung der Waldgrundgerechtigkeiten
$59.99
Digitale Transformation des Marketings und Vertriebs in B2B-Unternehmen
$17.99
Tempests after Shakespeare
$54.99
Bandverletzungen am Sprunggelenk
$84.99
Theory and the Common from Marx to Badiou
$54.99
Plant Stress Mitigators
$279.99
Biomonitoring: General and Applied Aspects on Regional and Global Scales
$169.99
Satellitennavigation
$19.99
Appropriate Technologies for Environmental Protection in the Developing World
$129.00
Chemikalien in der Metallbearbeitung
$54.99
Media Transformation
$79.99
One Hundred Years of Chemical Warfare: Research, Deployment, Consequences
$59.99
Humour and successful children's films
$119.99
Science and Innovations in Iran
$39.99
Lernen
$37.99
ko-Controlling in Handelsunternehmen
$39.99
Lectures on Probability Theory and Statistics
$39.99
Transactions on Computational Collective Intelligence XXVI
$39.99
Fluid Mechanics
$54.99
Genetic and Evolutionary Computing
$169.99
Introduction to Empirical Processes and Semiparametric Inference
$219.99
Remote Sensing
$54.99
