Contemporary Marketing Strategy
Contemporary Marketing Strategy
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030119119
Condition
New
Product Description
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Available Colors
Available Sizes
1 Offer
Price Range: $119.00 - $119.00
Price Comparison
Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
---|---|---|---|---|---|---|---|---|---|---|
BEST PRICE 1 Product Purchase
|
$119.00 | $119.00 |
|
$119.00 | See Site | In stock | Visit Store |