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Zielgruppenspezifische Interventionen zur Energiereduktion
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Iris-Lahaar Joschko hat eine spielerische, jedoch umweltpsychologisch fundierte und anwendungsorientierte Stromsparintervention fr Privathaushalte einer Grostadt entwickelt. Auf Basis einer umfangreichen Literaturrecherche stellt die Autorin die aktuellen Erkenntnisse zu Barrieren, die Menschen von stromsparendem Verhalten abhalten, und deren Lsungsanstze strukturiert dar. Mithilfe der Thematik des Wohlbefindens wurde zudem eine indirekte Stromsparintervention getestet, die es ermglicht, bei nicht motivierten Bevlkerungsgruppen nebenbei eine Reduktion des Stromverbrauchs zu erzielen.
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