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Dialogmarketing Perspektiven 2018/2019

Dialogmarketing Perspektiven 2018/2019

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658255824
Condition
New
Product Description

Der diesjhrige Sammelband prsentiert aktuelle Fachbeitrge und Forschungsergebnisse des 13. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2018 an der FOM Hochschule fr Oekonomie & Management in Hamburg veranstaltete. Das Anliegen der Tagung ist es, Wissenschaftler und Praktiker in den Dialog miteinander zu bringen und die unterschiedlichen Disziplinen miteinander zu vernetzen.

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