Copied Dialogmarketing Perspektiven 2018/2019
Dialogmarketing Perspektiven 2018/2019
Der diesjhrige Sammelband prsentiert aktuelle Fachbeitrge und Forschungsergebnisse des 13. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2018 an der FOM Hochschule fr Oekonomie & Management in Hamburg veranstaltete. Das Anliegen der Tagung ist es, Wissenschaftler und Praktiker in den Dialog miteinander zu bringen und die unterschiedlichen Disziplinen miteinander zu vernetzen.
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