Multimodal Communication

Name: Multimodal Communication
Brand: Springer Nature
SKU: 9783030154271
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Product Details

Brand

Springer Nature

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N/A

Part Number

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9783030154271

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New

Product Description

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

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