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Handbuch Ernhrungskommunikation
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Die Flut an Informationen rund um Ernhrung und Lebensmittel fhrt zu Verwirrung und Verunsicherung, sowohl bei Verbrauchern als auch Fachpersonal. Um erfolgreich seine Botschaften an die jeweilige Zielgruppe zu bringen, bedarf es des Verstndnisses ber die komplexen Zusammenhnge, Kommunikationsmglichkeiten, Intentionen der unterschiedlichen Akteure, der differenzierten Anstze je nach Zielgruppe, Ansprche an die unterschiedlichen Kanle sowie der Feinheiten des Kommunikationsmittels.
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