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Bepreisung priorisierter Datenbertragung
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In diesem Buch wird eine Basis zur weitreichenden Bercksichtigung der Kundenwertorientierung in der Optimierung von Tarifen zur Bepreisung von Endkunden eines Telekommunikationsanbieters geschaffen. Dazu wird ein modelltheoretischer Ansatz verfolgt, der sich durch eine Modellierungsaufbereitung des Kundenverhaltens auszeichnet. Der interdisziplinre Ansatz greift die technischen Mglichkeiten auf, die Next Generation Networks zur Sicherung der Dienstgte bieten, und identifiziert eine Mglichkeit zur Bercksichtigung der Kundenzufriedenheit in einer Customer- Equity-basierten Analyse.
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