Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Reengineering Corporate Communication

Reengineering Corporate Communication

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031038372
Condition
New
Product Description

This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer's point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according to scientific criteria. The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change management process towards corporate communication excellence efficiently and effectively. Building on this, it introduces and defines the most important new concepts of corporate communication in the twenty-first century and thus clearly delineates the field of research for this corporate function in the coming years. The book goes on to address the important areas of IT and HR in order to provide a 360 view of the developments to be realized in the field of corporate communication. A CC self-test at the end of the book is intended to help the reader immediately recognize where their own organization stands and, against this backdrop, to be able to start the necessary activities towards corporate communication excellence immediately on the basis of the maturity model. Prof. Dr. Uwe Seebacher takes us on a timely and informative read on what could be the biggest crisis for Corporate Communications remaining stagnant in a time of great change. With rich context and fine detail, he illuminates the opportunities to reengineer Corporate Communications and quantify its role in truly impacting business. From the importance of predictive intelligence underpinned by authenticity and empathy to building trust, this book is a guide for successful business in the 21stCentury. I highly recommend it. Heidi Eusebio, Strategist and Executive Director, Edelman "Uwe Seebacher has once again demonstrated in a well-founded manner what methodological and structural science is capable of - namely, to precisely logically derive the long overdue process of change in the field of corporate communications and thereby make it comprehensible. But he also takes the important next step of operationalizing his thoughts in a directly measurable way by providing an easy applicable concrete process model for reengineering corporate communication with many tips, templates and inputs for HR and IT. Miguel Gimenez de Castro, Head Of Communications Spain, Portugal, Greece and Israel, IBM.

Available Colors
Available Sizes
1 Offer Price Range: $64.99 - $64.99
BEST PRICE

Single Product Purchase

$64.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$64.99 $64.99

$64.99
See Site In stock Visit Store

Similar Products

Fertigungstechnik

$59.99

Numerische Methoden der Approximationstheorie

$69.50

The Complete CD Guide to the Universe

$37.99

Diffusion and Ecological Problems: Modern Perspectives

$99.99

Progress in Polyamine Research

$84.99

Management-Kompetenz durch Fallstudientechnik

$44.99

Rational Design of Stable Protein Formulations

$169.99

EPD Congress 2015

$109.00

One Way Or Another

$8.24

Elements of the Theory of Representations

$139.99

Gendered Impact of Globalization of Higher Education

$39.99

Evidenzorientierte Kriminalprvention in Deutschland

$159.99

Image and Graphics

$54.99

Sam Battles the Machine!: A Branches Book (Eerie Elementary #6)

$5.24

Manipulation of Matrix-Isolated Molecules and Molecular Clusters with Electrostatic Fields

$39.99

Funktionentheorie mehrerer Vernderlicher

$19.99

Generierung von qualifizierten E-Mail-Adressen

$49.99

European Perspectives on Taiwan

$54.99

Democracy in Times of Crises

$129.99

Annals of Theoretical Psychology

$39.99

Fach- und sprachintegrierte Frderung durch Darstellungsvernetzung und Scaffolding

$79.99

My Brother Sam Is Dead

$6.74

Microbial Metabolic Engineering

$199.99

Socially Enhanced Services Computing

$84.99

Victorian Poetry and Modern Life

$54.99

The Soils of the Philippines

$129.00

The Palgrave International Handbook of Basic Income

$149.00

Dialectics in Social Thought

$39.99

Die Zukunft der Psychotherapie

$49.99

IUTAM Symposium on Segregation in Granular Flows

$219.99

Das Theorie-Praxis-Problem der Betriebswirtschaftslehre

$74.99

Pfaffian Systems, k-Symplectic Systems

$54.99

Nuclear Cardiology and Correlative Imaging

$219.00

Infected Total Joint Arthroplasty

$109.99

Der Pdagoge Salzmann

$59.99

Marx and Alienation

$109.99

Steroid-Spektrenatlas / Atlas of Steroid Spectra

$54.99

French Presidential Elections

$54.99

Freizeit und Jugendkultur

$59.99

A Future of Capitalism: The Economic Vision of Robert Heilbroner

$109.99