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Springer Nature
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Was unterscheidet erfolgreiche Speaker, Beraterinnen, Coachs, Therapeutinnen oder andere Spezialisten von weniger erfolgreichen? Sie haben ein Sach- oder Fachbuch geschrieben. Ein Buch ist die wohl edelste aller Visitenkarten fr Experten und Wissende. Und heute, in Zeiten des Content-Marketing, lsst es sich auch noch gekonnt in die Kommunikations- und Marketingstrategie einfgen. Damit dies gelingt, braucht es im Wesentlichen zweierlei: Das Buch muss professionell geschrieben und publiziert werden und es muss die Expertise des Autors inhaltlich und persnlich reprsentieren, um als Marketinginstrument perfekt einsetzbar zu sein. Wie Sie das bewerkstelligen? Lesen Sie dieses Buch. Mit vielen launigen Geschichten aus der langjhrigen Erfahrung als Autorenberaterin und Ghostwriterin gibt Daniela Pucher Einblick hinter die Kulissen des Buchkonzipierens, -schreibens und -vermarktens. Mit Hilfe ihrer 10-Schritte-Anleitung haben Sie am Ende ein erfolgreiches Buch in Hnden, das bestmglichen Absatz verspricht. Fr all jene gedacht, die ihren Bekanntheitsgrad erhhen, neue Kunden gewinnen oder sich als Experte einen Namen machen mchten.

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