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Cross-Industry Ecosystems

Cross-Industry Ecosystems

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658261283
Condition
New
Product Description

In diesem Buch stellt der Autor gewinnbringende strategische Manahmen fr die Entwicklung und Implementierung branchenubergreifender Wachstumsstrategien vor. Dabei zhlen Cross-Industry Joint Ventures, Unternehmensbernahmen, Fusionen und strategische Partnerschaften zu den wichtigsten Instrumenten. Den Ausfhrungen liegt das neuartige Konzept der betriebswirtschaftlichen kosysteme zugrunde. Noah Farhadi erlutert das Konzept sowie die unterschiedlichen Strategien unter anderem anhand der Automobil-, der Healthcare- sowie der Software-Branche. Eine Vielzahl von Beispielen aus der Praxis - u.a. Siemens, General Motors und SAP - beleuchtet die Komplexitt von Cross-Sector Growth und Competition. Das Buch richtet sich gleichermaen an Unternehmer, Manager und Berater wie an Lehrende und Studierende.

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