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Gesamtheitliche Unternehmensfhrung fr Grnder

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658261573
Condition
New
Product Description

Dieses Buch richtet sich an alle Grnder und Unternehmer, die ihren Betrieb neu aufstellen und allumfassend fhren mchten. Seine Kernthese lautet: Ein Unternehmen kann sich nur dann nachhaltig auf dem Markt behaupten, wenn es die vier Anspruchsgruppen (Stakeholder), mit denen es langfristig interagiert, maximal zufriedenstellt. Die von Steuerberater Thomas Siegel entwickelte 3 x 4 = Alles"-Methode zielt auf die notwendigen prozessualen, fachlichen und interpersonellen Kompetenzen. Wenn diese 3 Kernkompetenzen in Bezug auf jede der 4 Stakeholder-Gruppen konsequent und nachhaltig zum Einsatz kommen, hat das Unternehmen das gesamte Rstzeug (= Alles). Das in fnf Teile gegliederte Buch skizziert zunchst die heutigen Herausforderungen fr Grnder und Unternehmer, bevor es die Stakeholder-Gruppen samt ihrer Kernkompetenzen in den Blick nimmt und mit einem Ausblick in die Zukunft der Unternehmensfhrung schliet. Jedes Kapitel bietet zur Veranschaulichung Beispiele aus der beruflichen Praxis des Autors und erlutert die konkrete Anwendung der entwickelten Methode, die auch auf den Arbeitsalltag von Freiberuflern bertragbar ist.

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