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Sortimentsplanungsmodelle in filialisierten Handelsunternehmungen

Sortimentsplanungsmodelle in filialisierten Handelsunternehmungen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658262822
Condition
New
Product Description

Benedikt Kasper beschreibt, wie regionalisierte Sortimente fr einen Hndler mit mehreren Filialen geplant werden knnen. Dabei wird ein Kernsortiment fr alle Filialen um lokale Produkte fr einzelne Filialen ergnzt, die an die jeweilige Nachfragerstruktur angepasst sind. Dies ermglicht die Nutzung der Vorteile standardisierter sowie individualisierter Sortimente. Der Autor entwickelt ein Grundmodell der regionalisierten Planung, erweitert dies um Substitutionsentscheidungen und eine Shelf-Space-Planung und zeigt Approximationsalgorithmen und heuristische Lsungsanstze fr die Problemstellung auf.

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