Cause-Related Marketing

Name: Cause-Related Marketing
Brand: Springer Nature
SKU: 9783030654559
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Product Details

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Springer Nature

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9783030654559

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Product Description

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

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