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Digital Business Development
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Wie werden im digitalen Zeitalter Geschftsmodelle konzipiert, um die Entwicklung von Unternehmen voranzutreiben und die Positionierung im Markt zu strken? Wie bereiten sich Unternehmen auf die neuen Geschftsmglichkeiten vor, um langfristig erfolgreich zu bleiben? Auf diese Fragen geht das Buch im Kontext der digitalen Transformation ein. Anschaulich beschrieben werden Change Management, Beispiele von Organisationsmodellen sowie Design Thinking, die das Digital Business Development ermglichen. Dieses Buch verknpft das Wissen von Fachexperten aus Praxis und Wissenschaft, die selbst viele Unternehmen begleitet haben. Business-Verantwortliche erfahren mehr ber den gezielten Einsatz von technologischen Innovationen und IT-Verantwortlichen wird vermittelt, wie sie Ihre Rolle als Business Driver berzeugend wahrnehmen.
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