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Management der digitalen Transformation
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Es gibt kaum ein Unternehmen, das nicht von der zunehmenden Digitalisierung betroffen ist. Umso verwunderlicher ist es, dass viele Unternehmen keine digitale Strategie vorweisen knnen. Dieses Buch zeigt, warum die digitale Transformation fr jedes Unternehmen lebensnotwendig ist, wenn man langfristig am Markt erfolgreich sein mchte. Ausgehend von einigen Grundlagen werden praxisorientiert die ntigen Kenntnisse vermittelt, wie der Prozess der digitalen Transformation strukturiert werden kann. Zustzlich widmet sich dieses Buch ausfhrlich den Erfolgsfaktoren der digitalen Transformation und verdeutlicht, wie das Management erfolgreiche Transformationsprozesse frdern kann.
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