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B2B eCommerce

B2B eCommerce

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658273668
Condition
New
Product Description

Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem hnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschftsmodelle des B2B eCommerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen fr den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B eCommerce funktionieren kann und welche Risiken dabei zu beachten sind.

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