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Herausforderungen fr das Nachhaltigkeitsmanagement

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Springer Nature
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9783658277291
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Die Autoren diskutieren ber das Spannungsfeld zwischen Wettbewerbsfhigkeit und Nachhaltigkeit vor dem Hintergrund der Digitalisierung und Globalisierung und der damit einhergehenden Transformation tradierter Geschftsmodelle. Ethische, rechtliche und konzeptionelle Problemstellungen werden errtert und Lsungen ausgearbeitet. Auerdem stehen strategische und umsetzungsbezogene Managementherausforderungen im Blickpunkt. Die Herausgeber: Prof. Dr. Christian Arnold ist Professor fr Betriebswirtschaftslehre an der HWTK in Baden-Baden. Prof. Dr. Sonja Keppler ist Professorin fr Entrepreneurship und Innovationsmanagement an der Allensbach Hochschule. Prof. Dr. Dr. Hermann Kndler ist Professor fr Volkswirtschaftslehre und allgemeine Betriebswirtschaftslehre an der HWTK in Berlin. Prof. Dr. Martin Reckenfelderbumer ist Rektor und Inhaber der Professur fr Allgemeine BWL/Marketing an der Allensbach Hochschule.

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