Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Foreign Languages in Advertising

Foreign Languages in Advertising

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030316907
Condition
New
Product Description

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.

Available Colors
Available Sizes
1 Offer Price Range: $74.99 - $74.99
BEST PRICE

Single Product Purchase

$74.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$74.99 $74.99

$74.99
See Site In stock Visit Store

Similar Products

Environmental Sociology

$199.99

The Bruce Lee Code- How the Dragon Mastered Business, Confidence, and Success by Thomas Lee

$16.95

Paul Lorenzen -- Mathematician and Logician

$54.99

Cross-Border Higher Education and Quality Assurance

$159.99

Hans Christian rsted and the Romantic Legacy in Science

$169.99

Health Research in Practice

$54.99

Exploring Synergies and Trade-offs between Climate Change and the Sustainable Development Goals

$129.00

Modeling Steel Deformation in the Semi-Solid State

$109.99

Visual Data Mining

$84.99

Parteienwandel in Frankreich

$69.95

Stakeholder Theory

$109.99

Artificial Intelligence and the Changing Nature of Corporations

$89.99

Formal Methods for the Analysis of Biomedical Ontologies

$39.99

Philosophy of Chemistry

$99.00

Contesting Crimmigration in Post-hukou China

$139.99

Whole Body Ultrasonography in the Critically Ill

$84.99

Discovering Life, Manufacturing Life

$169.99

Segmental Idiopathic Necrosis of the Femoral Head

$84.99

Die Wettbewerbslage der westdeutschen Juteindustrie

$59.99

Intelligent Computing and Networking

$219.99

Eine neutrale Theorie der Wettbewerbsdominanz

$64.99

Ecosystems Without Borders 2024

$149.00

Minimally Invasive Urology

$139.99

High-Accuracy CMOS Smart Temperature Sensors

$169.99

Heat Transfer of Laminar Mixed Convection of Liquid

$84.99

Photonic Microresonator Research and Applications

$249.99

Introduction to the Theory of Nonlinear Optimization

$79.99

Loyalittsprogramme im digitalen Wandel

$69.99

Leo and the Octopus

$6.71

Applications and Techniques in Information Security

$54.99

Biomembranes

$39.99

Photovoltaic Pumping Systems for Domestic Sustainable Water Access in Off-Grid Areas

$129.99

The Impact of Internationalization on Japanese Higher Education

$39.99

Handbook of Psychopharmacology

$84.99

The Rise and Fall of Carbon Emissions Trading

$109.99

Klaus von Beyme

$89.99

Laktat

$139.99

Advances in Human Genetics 21

$39.99

Psychopharmaka bei psychiatrischen Erkrankungen

$59.99

Israel The Peaceful Belligerent 1967-79

$29.99