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Politikmarketing 4.0
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In diesem Buch entwickelt der Autor konzeptionell ein ganzheitliches, theoretisch fundiertes Modell zur berwindung aktueller Vernderungsdynamiken im politischen Markt der BRD: das persnlichkeitsbasierte Identifikationsmodell. Seine ber die Grenzen einer wissenschaftlichen Domne hinausgehende Genese erlaubt nicht nur eine Neubestimmung des Verhltnisses zwischen politischen Akteuren und Whlern. Durch die Einbettung in einen markenstrategischen Fhrungsprozess sieht es sich vielmehr in der Lage, effektive Handlungsempfehlungen an Politikstrategen abzugeben. Auf diese Weise gelingt es dem Autor, dem defizitren Leistungsvermgen des gegenwrtigen Politikmarketings entgegenzuwirken und es in die nchste (vierte) Entwicklungsstufe zu avancieren.
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