Copied The Attention Economy and How Media Works
The Attention Economy and How Media Works
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewers divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, butrather with a keen eye on the things that brand owners can learn to control.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$34.99 | $34.99 |
|
$34.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Vibrations and Stability of Complex Beam Systems
$54.99
Entertainment Computing ICEC 2017
$39.99
Der Einflu von Erdnubutter auf die Erdrotation Forschungen, die die Welt nicht braucht
$59.99
Berechnung vorgespannter Sttzen nach RL 35, Norm SIA 162
$54.99
Academic Mothers Building Online Communities
$179.99
Computational Science and Its Applications - ICCSA 2014
$54.99
Foundations of Software Science and Computational Structures
$39.99
Medical Tourism in Developing Countries
$159.99
Gesundheitskonomik
$34.99
Link Theory in Manifolds
$39.99
This Little Bunny
$5.21
ADO.NET and ADO Examples and Best Practices for VB Programmers
$59.99
Empathy and Violent Video Games
$54.99
Die therapeutische Arbeitsbeziehung
$69.99
Shakespeare and the Dance
$169.99
MORKMON A Quarterly Model of the Netherlands Economy for Macro-economic Policy Analysis
$54.99
Low-Oxygen Stress in Plants
$129.00
Measuring Systemic Risk
$159.99
Womens Literature in Kenya and Uganda
$54.99
Molecular and Cellular Biology of Phagocytosis
$169.99
Die Orthopteren Europas II / The Orthoptera of Europe II
$329.99
The Minish Cap
$7.49
Advances in Database Technology - EDBT '94
$39.99
Grundkurs Theoretische Physik 6
$54.99
Aszites
$84.99
Die Werkzeuge und Arbeitsverfahren der Pressen
$84.99
Struggles for Hegemony in Italys Crisis Management
$54.99
Analog-and-Algorithm-Assisted Ultra-low Power Biosignal Acquisition Systems
$109.99
Elephant & Piggie: My New Friend Is So Fun! (#21)
$5.21
Software Reuse: Methods, Techniques, and Tools
$54.99
Womens Higher Education in Comparative Perspective
$169.99
Sex und Moral passt das zusammen?
$9.99
Engineering Applications of Neural Networks
$54.99
Writings Of James Stephens
$74.99
Branched Chain Amino Acids in Clinical Nutrition
$109.99
A Diplomatic History of the Caspian Sea
$54.99
Biscuit-My First I Can Read!: Biscuit Finds a Friend
$4.46
Abram Fedorovi Ioffe
$84.99
Eine einfache Tafel zur Bestimmung von Wachstum und Ernhrungszustand bei Kindern
$54.99
The Lost Romantics
$109.99
