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Einfluss massenmedialer und interpersonaler Kommunikation

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Springer Nature
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N/A
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GTIN
9783658287443
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New
Product Description

Anne-Christin Hoffmann untersucht den Einfluss massenmedialer und interpersonaler Kommunikation auf die Relevanzbeurteilung von Themen. Sie legt den Blick darauf, unter welchen Rahmenbedingungen Rezipienten welche Ereignisse als wichtig fr sich, ihr soziales Umfeld und die Gesellschaft einschtzen. Das Zusammenspiel von Gesprchen und Mediennutzung in Medienwirkungsprozessen betrachtet sie exemplarisch anhand der Fuball-Europameisterschaft 2016. Als Groereignis stt es Kommunikation in ffentlichen, teil- und nicht-ffentlichen Rumen an. Den Effekt dieser unterschiedlichen Kommunikationsformen auf die Beurteilung der Themenrelevanz analysiert sie mithilfe eines Mehrmethodendesigns, bestehend aus zwei Inhaltsanalysen, einer Tagebuchstudie sowie einer Online-Befragung.

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