Copied Branchenspezifisches Controlling
Branchenspezifisches Controlling
Dieses Herausgeberwerk bietet Praktikern und Akademikern einen praxisorientierten Einstieg in die branchen- und unternehmensspezifische Entwicklung des Controllings. Elf Beitrge erlutern anhand von Praxisbeispielen aus verschiedenen Branchen spezifische Controlling-Instrumente, die unternehmerische Kernthemen wie dynamische Geschftsentwicklung, Kostensenkung oder Strkung der finanziellen sowie personellen Ressourcen fokussieren, um den Unternehmenserfolg zu sichern. Dieses Buch bietet Hilfestellung bei der zielorientierten Anwendung branchenspezifischer Controlling-Konzepte und zeigt, wie sich Hrden bei der Durchfhrung berwinden lassen.
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