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Finanzkommunikation und Vertrauen im Kreditprozess
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Marc Hansmann verbindet Erkenntnisse aus BWL, Psychologie und Soziologie, um Vertrauen in Kreditprozessen - aber auch darber hinaus in allen Prinzipal-Agenten-Beziehungen - zu untersuchen: Vertrauen ist demnach ein zustzlicher Lsungsmechanismus fr Agentur-Probleme im Kreditprozess. Mit der Erweiterung um den Faktor Vertrauen erklrt er darber hinaus ein weiteres Phnomen, dessen Existenz zwar nachgewiesen, aber schwer begrndbar scheint: die freiwillige Finanzkommunikation. Fr die Praxis generiert der Autor konkret anwendbare Handlungsempfehlungen, um eine zielgerichtete Kommunikation mit dem Kapitalgeber zu ermglichen.
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