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Unternehmerische Ernhrungskommunikation und -verantwortung
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Tina Bartelme untersucht Ernhrungskommunikation von Unternehmen der Lebensmittelwirtschaft aus einer sozialkonstruktivistischen Perspektive. Anhand einer empirischen Studie zeigt sie neue Rollen und Funktionen der Ernhrungskommunikation vor dem Hintergrund der Ziele einer nachhaltigen Entwicklung des Ernhrungssystems auf. Dabei beleuchtet die Autorin insbesondere das Verhltnis zwischen unternehmerischer Verantwortungswahrnehmung und Kommunikation in Bezug auf Nachhaltigkeit. Sie untermauert die Notwendigkeit einer kommunikativen Wende in der Ernhrungskommunikationsforschung.
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