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Dialogmarketing Perspektiven 2019/2020
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Der diesjhrige Sammelband vereint aktuelle Fachbeitrge und Forschungsergebnisse des 14. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2019 an der Hochschule Pforzheim veranstaltete. Wissenschaftler aus unterschiedlichen Disziplinen, die zum Dialog- und Data-Driven-Marketing forschen, wurden hier in den Dialog miteinander gebracht und konnten sich vernetzen.
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