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In diesem Buch werden die wesentlichen Erfolgsfaktoren der Suchmaschinenoptimierung erlutert und neben aktuellen Trends auch Handlungsanleitungen zur professionellen Einfhrung von SEO geliefert. Gespickt mit Beispielen aus der Agenturpraxis zeigt der Autor die acht essenziellen Phasen der Suchmaschinenoptimierung: Positionierung, Zielgruppenbestimmung, Zielsetzung, Kanalauswahl, Contenterstellung und EAT-Aufbau, Conversion- und Usability-Optimierung, technische Optimierung und Controlling. Falls Sie einen Website-Relaunch planen oder fr Ihre bestehende Website in Google eine Top-Position erreichen mchten, ist dieses Buch die richtige Grundlage. Es richtet sich an Geschftsfhrer von kleinen und mittelstndischen Unternehmen sowie Start-ups und an Marketing-Manager sowie Marketingleiter.
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