The Startup

Name: The Startup
Brand: Springer Nature
SKU: 9783030450786
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783030450786

Condition

New

Product Description

This highly readable volume tells the true story of a venture that achieved more than 400,000% return for its founders and investors. The book follows one of the principals in the startup as he navigates a series of extraordinary twists and turns becoming an entrepreneur and building a company. The turbulent journey educates and entertains as the author recounts his own learning experiencesproviding a practical education on the fundamentals of customer discovery, sales, marketing, business development and entrepreneurship. This personal story conveys the substance of content taught in the classroom in a compelling and easy to read style. With learning experiences ranging from opportunity identification to customer acquisition and raising money and exiting a company, the book presents a collection of topics carefully curated to answer fundamental questions about innovation, entrepreneurship, and career success. The book serves as an essential guide for those who wish toinnovate to create value and wealth for themselves and others. Readers will gain a gritty, yet inspiring, view of the trials and tribulations inherent in any entrepreneurial endeavor, and will walk away from the book with practical tools and techniques for career success, whether it is with a brand-new startup or an established corporation.

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