Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Green Marketing in Emerging Economies

Green Marketing in Emerging Economies

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030825713
Condition
New
Product Description

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisations green offerings while positioning the organisation as a green brand to influence consumers green purchasing behaviours.

Available Colors
Available Sizes
1 Offer Price Range: $139.00 - $139.00
BEST PRICE

Single Product Purchase

$139.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$139.00 $139.00

$139.00
See Site In stock Visit Store

Similar Products

Psychotherapie

$44.99

Instructional Leadership and Leadership for Learning in Schools

$129.00

Symbol Spotting in Digital Libraries

$84.99

Elektrotechnik fr Ingenieure - Klausurenrechnen

$29.99

The Belt and Road: Industrial and Spatial Coordinated Development

$84.99

Verbreitung von Meinungen durch die Massenmedien

$54.99

Green Heart

$9.74

Output Regulation of Uncertain Nonlinear Systems

$109.99

Housing Market Dynamics in Africa

$31.00

Turbo Pascal 6.0

$69.99

Computerized Tomography Brain Metabolism Spinal Injuries

$109.99

Emerging Applications of Novel Nanoparticles

$199.99

Foundations of Information and Knowledge Systems

$39.99

Systems, Decision and Control in Energy IV

$199.99

Grafik und Animation in C

$59.99

Mineral Dust

$129.00

Funktionelle Schmerztherapie des Bewegungssystems

$54.99

Pesticides and Human Health

$84.99

Textual Imitation: Making and Seeing in Literature

$70.00

Kinder- und Jugendliteraturforschung 1996/97

$49.99

Das Bereicherungsprinzip im Erbschaft- und Schenkungsteuerrecht

$44.99

Decision Criteria and Optimal Inventory Processes

$169.99

Youth Cultures in a Globalized World

$129.00

Abstraction and Representation

$169.99

Advances in Simulation, Product Design and Development

$129.00

Advances in Space Radiation Detection

$54.99

Bruce's Big Storm by Ryan Higgins

$17.99

Die Anaphylaxie

$59.99

Flow and the Foundations of Positive Psychology

$79.99

Innovative Personalentwicklung

$74.99

Geometries and Groups

$54.99

Chaotic Logic

$109.99

Africani quaestiones

$79.99

Computer Vision, Imaging and Computer Graphics Theory and Applications

$89.99

Reviews of Environmental Contamination and Toxicology Volume 217

$84.99

Ausbildungsguide

$19.99

Cinemas of the Andes

$139.99

Biofortification of Food Crops

$109.99

Drug and Alcohol Abuse

$54.99

Metallic Effluents of Industrial Origin in the Marine Environment

$54.99