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Integrativ managen
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Dieses Lehrbuch klrt die grundlegenden Fragen des Managements. Um was geht es beim Managen? Welche Aufgaben, welche Rollen, welche Ziele hat Management? Welche gesicherten Erkenntnisse haben wir aus Wissenschaft und Praxis? Wie kann man als Manager Mehrwert generieren? Auf der Suche nach Antworten auf diese Fragen machen die Autoren Management in Form eines integrierten Modells versteh- und greifbar. Grundlage dieses Modells sind die Arbeiten wichtiger Managementtheoretiker der letzten 100 Jahre, die in einer vergleichenden Zusammenschau sozusagen bereinandergelegt werden. Die so identifizierten Gemeinsamkeiten werden zu einem Managementmodell integriert, das somit berzeitlich gltige Aussagen zum Thema Management enthlt. Diese bereiten die Manager von heute konzeptionell fundiert auf die neuen, komplexen und dynamischen Herausforderungen von morgen vor.
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