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Marktorientierte Unternehmensfhrung und gesellschaftliche Verantwortung

Marktorientierte Unternehmensfhrung und gesellschaftliche Verantwortung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658307363
Condition
New
Product Description

Helena Lischka widmet sich der Konzeptualisierung gesellschaftlicher Verantwortung von Unternehmen vor dem Hintergrund der Digitalisierung. Dabei bezieht sie das bestehende Konzept der Corporate Social Responsibility (CSR) durch die Integration von Corporate Digital Responsibility (CDR) auf den digitalen Kontext und nimmt eine Einbettung von CDR in das Marketing vor.

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