Consumer Voice

Name: Consumer Voice
Brand: Springer Nature
SKU: 9783030539825
Availability: InStock

Best Price (Coupon Required):
Buy Consumer Voice for $45.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $49.99 - $49.99

BEST PRICE

Single Product Purchase

$45.00

@ Link.springer.com with extra coupon

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com		$49.99	$49.99		10% OFF This deals requires coupon	$45.00		See Site	In stock	Visit Store

Product Details

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783030539825

Condition

New

Product Description

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers.

Available Colors

N/A

Available Sizes

N/A

Reviews

0 reviews

5 stars

4 stars

3 stars

2 stars

1 star

Questions & Answers

Similar Products

HPV Infection in Head and Neck Cancer

$159.99

African Postcolonial Modernity

$84.99

Community-Oriented Policing and Technological Innovations

$24.99

Versorgung von Patienten mit geistiger und Mehrfachbehinderung

$69.99

Everyday Virtual and Augmented Reality

$199.99

Radiology of Osteoporosis

$89.00

Detection of False Data Injection Attacks in Smart Grid Cyber-Physical Systems

$109.99

Understanding Problems of Practice

$54.99

Future Control and Automation

$219.99

Studies in Phase Space Analysis with Applications to PDEs

$199.99

World Trade and Local Public Interest

$139.00

Nanomaterials in Biofuels Research

$169.99

Maxillofacial Trauma

$119.00

Microarrays

$109.99

Developments in Information & Knowledge Management for Business Applications

$189.00

So gelingt digitale Transformation!

$14.99

Nonsmooth Mechanics of Solids

$109.99

On Moral Capital

$54.99

Africa and the Novel

$54.99

Aspiration Based Decision Support Systems

$54.99

Russophobia

$129.99

Werkzeuge der Programmiertechnik

$69.99

Reflections on Theoretical Issues in Argumentation Theory

$109.99

Network Topology and Fault-Tolerant Consensus

$64.99

Constructing a Future Development Model for Chinas Basic Education

$109.99

Der Wahn des Gesamtkunstwerks

$34.99

The Little Emperors New Toys

$109.99

1,500 Color Mixing Recipes for Oil, Acrylic & Watercolor - Achieve Precise Color When Painting Landscapes, Portraits, Still Lifes, and More by William

$24.99