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Nachhaltiges Produktmanagement
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Das Fachbuch beleuchtet das Thema Nachhaltiges Produktmanagement aus zwei verschiedenen Perspektiven: Zum einen aus der Sicht des Produktmanagements und zum anderen aus der Sicht des Nachhaltigkeitsmanagements. Es spricht damit Interessierte und Experten beider Unternehmensbereiche an. Nach der Darstellung der zentralen Begriffe und Konzepte des Produktmanagements einerseits und der Nachhaltigkeit andererseits anhand von zwei durchgngigen Fallbeispielen werden im dritten Teil Ankerpunkte fr eine Integration identifiziert. Die Autoren behandeln dabei auch Themen, die bisher einer Integration beider Aspekte entgegenstehen und zuknftig geklrt werden mssen. Alltagstaugliche Beispiele aus zwei unterschiedlichen Branchen zeigen auf, wie es mglich ist, Nachhaltigkeitsaspekte in das Produktmanagement zu integrieren.
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