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Springer Nature
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9783658434366
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Product Description

Der Lesende erhlt einen praxisbezogenen Einblick in Anwendungsfelder und Geschftsmodelle eines digitalisierten Unternehmens. Methoden fr die digitale Transformation werden erlutert. Die technischen Grundlagen und die betrieblichen Einsatzmglichkeiten werden verstndlich und anschaulich erklrt. Durch zahlreiche Fragen und Aufgaben sind Lernkontrollen mglich, somit eignet sich das Buch sehr gut als Begleitlektre in Vorlesungen und zur Klausurvorbereitung.

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