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Internationale Zielmarktanalyse und Vertriebsentwicklung

Internationale Zielmarktanalyse und Vertriebsentwicklung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658323882
Condition
New
Product Description

In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem Rad der Implementierung ein dauerhaft einsetzbares Business Development Tool fr den praktischen Einsatz abgeleitet, das Unternehmen helfen kann, den iterativen Prozess der Internationalisierung auf Basis der Erkenntnisse des International Sales Accelerator Modells strukturiert zu durchlaufen und entsprechende strategische Controlling-Prozesse fr eine erfolgreiche Internationalisierung zu etablieren.

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