Copied Internationale Zielmarktanalyse und Vertriebsentwicklung
Internationale Zielmarktanalyse und Vertriebsentwicklung
In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem Rad der Implementierung ein dauerhaft einsetzbares Business Development Tool fr den praktischen Einsatz abgeleitet, das Unternehmen helfen kann, den iterativen Prozess der Internationalisierung auf Basis der Erkenntnisse des International Sales Accelerator Modells strukturiert zu durchlaufen und entsprechende strategische Controlling-Prozesse fr eine erfolgreiche Internationalisierung zu etablieren.
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